Brand Awareness: None Size Fits All.

Written By Paul Byrne

Here’s How Six Very Different Creative Projects Sparked Visibility in Their Own Way.

When people hear “brand awareness,” they often think of logos, colour palettes or a big campaign splashed across social media. But in the real world, especially for Irish organisations, community groups and SMEs, brand awareness takes many forms.

Sometimes it is a story.
Sometimes it is an experience.
Sometimes it is a moment people remember and talk about.

At PB Studio, we have learned that brand awareness is not a template. It is a toolbox. And every project needs a different tool.

Below, we break down six very different approaches we have used to help clients create visibility, build trust and get talked about.

1. Shona: 500x500 - A national campaign for young girls

“As a charity, we had to make sure we chose the right people to trust with this work, and we can honestly say PB Studios have exceeded every expectation.”

- Ellen Conway, Shona

 

Shona’s 500x500 initiative needed identity, something that felt bold, youth centred and socially meaningful.

We developed a visual identity that did not just look good, but made the programme instantly recognisable in schools, youth centres and online. The result was a brand young people could connect with and stakeholders could rally behind.

Brand awareness angle:
A strong, distinctive identity becomes the shorthand for a mission. When the brand travels faster than the explanation, awareness grows.

See more on this project here

2. Local Enterprise Office: A brand experience through AR

Brand awareness does not always live on a screen. Sometimes it needs to live in a place.

For the Local Enterprise Office, we created a large scale mural that blended physical storytelling with an AR layer. People could scan the mural and instantly explore the businesses, opportunities and supports behind the artwork.

Brand awareness angle:
When people interact with your brand, not just see it, you become memorable. Physical plus digital creates an experience people talk about.

See more on this project here

3. Aoife: Campaign Videos for a Sustainable Fashion Brand

“Their communication skills are excellent but most of all they are a lovely group of people to collaborate with.”

- Aoife

 

Aoife’s brand was not struggling with identity. It needed visibility at scale.

We created a multiple campaign videos that feel premium, modern and aligned with her sustainable ethos. These videos became key assets for social media, paid ads, press outreach and retail partnerships.

Brand awareness angle:
Video moves the needle fast. It humanises the brand, tells a story in seconds and travels easily across every platform.

See more on this project here

4. Urban Gym: Videos That Built Trust

For Urban Gym, we produced ‘training for life’ reels that directly spoke to their target segments by pairing everyday, real life scenes with gym movements that can enhance them.

Brand awareness angle:
Trust drives awareness. When your customers speak for you, people listen in a different way.

See more on this project here

 

“Paul has helped and continues to help immensely bringing our vision to life. His attention to detail is second to none.”

- Andy Murphy, Urban Gym

5. Google Top Contributor Conference: Identity Design

For Google’s Top Contributor Conference, the challenge was different again. Create an event identity that felt global, vibrant and connected to Google’s spirit without feeling templated. It also had to work in 12 capital cities worldwide.

We designed a visual system that could stretch across signage, screens, merchandise and digital assets, instantly unifying the event and elevating the experience.

Brand awareness angle:
A cohesive event identity transforms gatherings into memorable moments. When the environment feels intentional, the brand becomes part of the experience.

See more on this project here

6. Department of Social Protection: AI Generated Video on Poverty

“His ability to combine technical skill with genuine empathy ensured that the voices and experiences of those living with poverty were represented with dignity, authenticity, and care.”

- Lynda Stacey, Bagenalstown FRC

 

This project shows how awareness can be built even when sensitivity and nuance are essential.

Using AI tools, we created an emotive video that visualised the lived reality of people experiencing poverty without putting a camera in anyone’s face. The message reached policymakers, educators and the public with empathy and respect.

Brand awareness angle:
Storytelling that challenges, informs or shifts perception is one of the most powerful awareness drivers, especially when handled with care.

See more on this project here

So What’s the Point? Brand Awareness Is Not Linear

These projects look nothing alike. And that is the point.

Brand awareness can be:

  • Visual

  • Experiential

  • Emotional

  • Community led

  • Digital

  • Physical

  • Human

  • Or entirely technology driven

There is no universal formula. There is only what works for the audience, the message and the moment.

At PB Studio, we help brands figure out what kind of awareness they really need and then build something that people remember.

Paul Byrne