A circular Irish brand with an innovative story

What We Did

• Video Production

  • Storyboarding

  • Video Shoot On-Site

  • Editing and Post Production

  • Video for social media marketing

  • Video for brand campaign launch promo

• Branding

  • Brand Mark Design

  • Brand Logo Type Design

  • Brand Guideline

  • Brand Colour Scheme

  • Brand Typography

• Packaging

  • Packaging design for the aoife bag collection

  • Clothing and bag design

• Website

  • Website UX design

• Illustration

  • Custom iconography

  • Infographic animation

• Read the full case study

  PB has had the pleasure of working with the Irish circular fashion brand "Aoife" for the past 5 years. Together, we have developed a strong brand mark, visual system, messaging, website UX, packaging, campaign videos, and social media videos.

  Our collaboration began with the development of a brand mark that would effectively communicate "Aoife's" commitment to sustainability. We worked closely with the brand to understand their values and mission, ultimately creating a mark that seamlessly blended aesthetic appeal with a message of environmental responsibility.

  Next, we turned our attention to creating a cohesive visual system that would support the brand mark and effectively communicate "Aoife's" unique aesthetic. This included developing a colour palette, typography, iconography and imagery that reflected the brand's commitment to sustainable fashion.

  We also helped "Aoife" to craft brand messaging that highlighted the brand's innovative and sustainable production methods. We worked to ensure that the messaging was consistent across all touch points, from the website to packaging and marketing materials.

  The website UX was also a crucial aspect of our collaboration. We worked together to create a user-friendly and visually appealing website that effectively conveyed "Aoife's" brand story and commitment to sustainability. The website also incorporated e-commerce functionality, allowing customers to easily purchase "Aoife's" products.

  In addition, we also helped "Aoife" to create a series of campaign and social media videos that showcased the brand's commitment to sustainable production methods. The videos highlighted the unique features of each of "Aoife's" bags and how they were made using sustainable materials and processes.

  Overall, our collaboration with "Aoife" has been a great success. By working hand in hand with this innovative sustainable brand, we were able to showcase "Aoife" as a high-end sustainable fashion brand while also effectively communicating their commitment to environmental responsibility.