Re-brand and online strategy for Donal.
What We Did
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Video Shoot On-Site
Editing and Post Production
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Background: Carlow Hearing (formerly Leinster Hearing Services), an audiologists business that specialises in selling high-quality hearing aids approached Good Idea for help in rebranding and expanding their online presence. Donal from Carlow Hearing really wanted to focus on the local market and serve his surrounding areas with a personalised walk in clinic located in Carlow Town.
Solution: The Good Idea team began by rebranding Leinster Hearing Services, which included renaming the business to "Carlow Hearing" and creating a new logo, brand mark and website design that was modern and user-friendly. Keeping the demographic of their clients in mind here was of maximum importance. The team also carried out extensive research on the target audience, which helped inform the website's content and overall user experience.
The new website was designed to be mobile-friendly and optimised for SEO, which helped improve the visibility of the website on search engines like Google. The Good Idea team also implemented a comprehensive digital marketing strategy that included SEO, PPC, and social media marketing. One of the strategies Good Idea focused on was the ‘Free Hearing Aids with PRSI’ offer that was introduced by the Irish government. The challenge here was to change the narrative that historically PRSI hearing aids were bulky and low quality. The hearing aids that Donal in Carlow Hearing offers are quite the opposite. Manufactured by leading brands in the industry and come with in person aftercare by the team in Carlow Hearing. Good Idea overcame this narrative by creating a new one locally. Displaying the new hearing aids for what they are in striking visual contexts. They also created engaging and informative blog posts and videos to help educate potential customers about the benefits of hearing aids and the services offered by Carlow Hearing.
Results: The rebranding and digital marketing efforts of Good Idea, paired with the high level service of Donal in Carlow Hearing, have had a significant impact on Carlow Hearing's business. The new website design and branding have helped to attract new clients, and the digital marketing strategy has helped to increase website traffic by more than 200%. The business has seen a definitive increase in sales.
Conclusion: The partnership between Good Idea and Carlow Hearing has been highly successful in rebranding and expanding the business's online presence. The new website, branding, and digital marketing efforts have helped to attract new customers and increase sales. Good Idea's expertise in website design, digital marketing, and SEO has been instrumental in transforming Carlow Hearing's business.
Additionally, Good Idea now works closely with Carlow Hearing on a monthly basis to identify wins in their online marketplace and to build strategies for targeting these wins, to continue to drive the growth and success of the business.
