An AR experience for Carlow Local Enterprise Office

The Local Enterprise Office approached PB Studio to transform their Founders Room into an immersive storytelling space that celebrated the history of the building and the entrepreneurs who shaped it. We created a hand-painted wall mural that wraps around the entire room and enhanced it with augmented reality, allowing visitors to scan different panels and watch the story come to life.

  • Case Study: Local Enterprise Office

    Bringing Local History to Life Through a Hand Painted AR Enabled Mural

    The Challenge

    The Founders Room is a key space within the Local Enterprise Office, used to host meetings, workshops, training sessions, and visiting entrepreneurs. The team wanted the room to reflect the character, history, and entrepreneurial spirit of the building, while also offering an engaging experience for guests.

    The challenge was to create something that:

    • Visually enriched the room without overwhelming it

    • Represented the building’s history in a modern, inspiring way

    • Encouraged interaction rather than passive viewing

    • Used technology to deepen the storytelling experience

    • Felt warm, welcoming, and unique to the Local Enterprise Office

    The Solution

    PB Studio designed and painted a custom mural that wraps fully around the room, telling the story of the building through illustrated panels. We then embedded augmented reality throughout the design, allowing visitors to scan sections with their phones to reveal animated layers, narrated insights, and historical moments.

    Our work included:

    • Concept and Story Development: We mapped out the building’s history and translated it into a visual narrative that flows panel by panel around the room.

    • Illustration and Mural Design: We created an illustrated style that feels modern and energetic, while still respecting the heritage of the space.

    • Hand Painting and Installation: The mural was painted directly onto the walls to give the room a crafted, tactile, and permanent sense of identity.

    • Augmented Reality Integration: Each key moment in the mural was enhanced with AR animations that activate when scanned, adding depth and movement to the story.

    • Testing and User Flow: We ensured the AR triggers were intuitive, accessible, and worked seamlessly with the artwork and room layout.

    The Results

    The finished Founders Room is now a standout feature within the Local Enterprise Office, offering visitors a memorable and interactive experience. The combination of traditional mural art with augmented reality gives the room a sense of history, innovation, and pride.

    Key outcomes include:

    • A fully immersive storytelling installation that celebrates local history

    • Increased engagement from visitors who scan and explore the AR elements

    • A unique space that reflects both creativity and enterprise

    • Strong positive feedback from staff, visitors, entrepreneurs, and community partners

    Key Takeaway

    By blending hand painted art with augmented reality, PB Studio created a space that connects past and present in a meaningful and modern way. The Founders Room now tells its story with character, creativity, and a sense of place that reflects the Local Enterprise Office mission.


 

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