Dr. Robert Kelly, a leading consultant cardiologist, wanted to expand his impact beyond the clinic by helping people rebuild their heart health through lifestyle change. PB Studio partnered with him to redesign his website and launch the Heart Reset Method, a six-month guided programme supported by an online community.

What We Did

- Building a robust website on the Wordpress Platform
- Implementing lead gen capture throughout with and automated email marketing infrastructure
- Strategy workshops around building a seamless back end experience for the RK Cardiology team
- UX design to ensure the front end of this system engages and guides users correctly
- Monthly analytics reporting and strategy meetings
- Circle Community mapping and setup
- Crafting a suite of brand language that places the consumer and their desires at the centre of each message

Case Study: Dr. Robert Kelly
Launching the Heart Reset Method and Building a Connected Digital Community
The Challenge
Dr. Kelly’s original website focused mainly on his medical background and clinic information. It did not reflect the depth of his new vision: to guide people through sustainable heart health recovery using a structured online programme.
He needed a digital platform that would:
- Communicate his credibility and compassionate approach
- Introduce the Heart Reset Method clearly and confidently
- Make it simple for visitors to sign up or learn more
- Support an active online community where participants could connect and stay motivated
- Automate lead generation and email follow-ups
The Solution
PB Studio delivered a full digital relaunch that combined website design, automation, and community building.
Our approach included:
- Website Redesign: We created a calm, professional design that positions Dr. Kelly as both expert and guide. The layout leads visitors naturally from awareness to action, introducing the Heart Reset Method in clear, engaging steps.
- Lead Generation: New opt-in forms were strategically placed throughout the site to capture interest and convert visitors into participants.
- Email Automation: A nurturing email sequence now connects directly to each lead form, ensuring every new subscriber receives timely, helpful information that builds trust and encourages sign-up.
- Circle Community Setup: We configured and branded a private Circle community where participants can follow the six-month programme, access resources, and engage with Dr. Kelly directly.
- Launch Support: We assisted in the programme’s online launch, aligning the website, community, and marketing materials to create a seamless user experience.
The Results
Since launch, the Heart Reset Method has seen a strong flow of new participants each week, with measurable engagement inside the Circle community. The new website is performing consistently as a lead generator, converting visitors into subscribers and paying members.
Key outcomes include:
- Steady weekly sign-ups for the Heart Reset Method
- Consistent lead generation through homepage and resource pages
- Improved online credibility and visibility for Dr. Kelly’s broader mission
- A thriving private community that supports long-term transformation
Key Takeaway
By combining strategic design, marketing automation, and community tools, PB Studio helped Dr. Robert Kelly turn his expertise into a scalable digital experience. The new platform now supports both his professional practice and a growing community of people rebuilding their heart health.