Elaine McHugh, founder of Rhythm & Place, approached PB Studio to develop a brand identity that truly reflected her people centred approach to interior design. Her work goes beyond aesthetics. She designs spaces around the people who live and work within them, ensuring each environment enriches daily life. Our role was to create an identity that captured the interaction between people and place, and to help her articulate that philosophy with clarity and confidence.

- Led brand discovery sessions to define the core philosophy of Rhythm & Place
- Clarified positioning around people centred interior design
- Designed a bespoke logo symbolising the interaction between energy and structure
- Developed a refined visual identity system for residential and commercial audiences
- Created a messaging formula to help Elaine clearly communicate her process and services
- Delivered brand guidelines to ensure consistency across web, print, and presentations
Case Study: Rhythm & Place
Designing an Identity That Balances Energy and Structure
The Challenge
Rhythm & Place is a people centric interior design practice working across residential and commercial projects. Elaine’s process begins with understanding how people live, move, feel, and function within a space. From there, she designs environments that support wellbeing, productivity, and connection.
With a background in lighting design and a strong interest in biophilic principles, Elaine brings depth and intention to her projects. However, her existing brand did not fully communicate this layered, thoughtful approach.
The identity needed to:
- Reflect the interaction between people and space
- Communicate both creativity and structure
- Position Elaine as a strategic, thoughtful designer
- Support residential and commercial audiences
- Provide a clear messaging framework for her services
The Solution
PB Studio worked closely with Elaine to define the core idea at the heart of Rhythm & Place: the dynamic relationship between people and the environments they inhabit.
The Mark
The logo we designed visually expresses this relationship.
The stylised r represents energy, movement, and the life people bring into a space. It carries rhythm, creativity, and human presence.
The structured p represents place. It is grounded, stable, and architectural.
Together, they create a mark that reflects interaction. People and space shaping one another.
The Identity System
Beyond the logo, we developed a complete visual identity that reinforces this balance of energy and structure. The typography, spacing, and layout system reflect clarity and architectural precision, while softer elements introduce warmth and humanity.
The result is an identity that feels refined, intelligent, and deeply intentional.
Messaging Framework
A key part of the project was helping Elaine articulate her philosophy. We developed a messaging formula that clearly communicates:
- Who she designs for
- How she approaches each project
- Why her people first process creates better spaces
This framework now supports her website, proposals, presentations, and conversations with clients. It gives her the language to match the depth of her design thinking.
The Results
Rhythm & Place now has a brand identity that mirrors the way Elaine works. It is thoughtful, structured, and human at its core.
Key outcomes include:
- A distinctive mark that symbolises the relationship between people and place
- A cohesive identity system across digital and print
- A clear messaging structure that strengthens client communication
- Increased confidence in presenting her work and philosophy
Key Takeaway
Great design is not just about how a space looks. It is about how it feels and functions for the people within it. By creating an identity rooted in the interaction between energy and structure, PB Studio helped Rhythm & Place communicate its purpose with clarity and depth.