Caroline, founder of Small Steps, approached PB Studio to create a brand identity that truly reflected her mission: nurturing strong, secure connections between parents and toddlers through therapeutic, science based, play-based experiences. She needed a visual identity that felt fun, explorative and welcoming, while still communicating safety, structure, and professional care.

- Led brand discovery sessions with Caroline to clarify vision and positioning
- Defined the core identity around nurturing, connection, and safe exploration
- Designed a new logo and complete visual identity
- Developed a playful yet structured colour palette and typography system
- Created brand guidelines for consistent use across print and digital
- Delivered a cohesive identity ready for launch and future growth
Case Study: Small Steps
Designing a Brand Identity Rooted in Connection, Safety, and Growth
The Challenge
Small Steps is built around supporting early relationships between parents and toddlers. Through a range of therapeutic approaches delivered in a safe and exploratory environment, Caroline helps families build confidence, trust, and emotional connection during crucial developmental years.
This brand needed to:
- Reflect the nurturing and supportive nature of the sessions
- Appeal to parents seeking both warmth and reassurance
- Communicate professionalism and structure without feeling clinical
- Feel playful and child-friendly without losing credibility
- Clearly express the idea of growth, bonding, and safe exploration
The Solution
PB Studio worked closely with Caroline to uncover the heart of Small Steps. The identity needed to balance two important ideas: fun and freedom within a safe, structured space.
Our approach included:
- Brand Discovery: Clarified the emotional core of Small Steps, focusing on connection, trust, development, and gentle progression.
- Visual Identity Design: Created a playful yet grounded visual system that feels warm and inviting while maintaining clarity and structure.
- Colour Palette: Selected vibrant, optimistic colours that speak to early childhood while still feeling calm and reassuring for parents.
- Typography: Balanced friendly, rounded type with clean, structured fonts to reflect exploration within safe boundaries.
- Logo Development: Designed a mark that symbolises growth, bonding, and forward movement in a subtle, approachable way.
- Brand Guidelines: Delivered a cohesive toolkit to ensure consistency across print, social media, and in-session materials.
The Results
The new Small Steps identity feels aligned with Caroline’s work and values. It communicates warmth without chaos and professionalism without rigidity.
Key outcomes include:
- A brand that clearly speaks to both parent and child
- A visual language that reflects nurturing within structure
- Increased confidence in presenting the programme to new families
- A strong foundation for future growth and expansion
Key Takeaway
Small Steps is about more than sessions. It is about building strong emotional foundations in early childhood. By designing a brand identity that mirrors this balance of care, safety, and exploration, PB Studio helped bring Caroline’s vision to life in a way that feels authentic, calm, and full of possibility.