A brand identity that mimics the creative process
What We Did
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Brand Mark Design
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User experience design and implementation.
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Integrating both brand identity and user experience design into a live online platform for the project.
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PB Studio’s Branding Journey for "Creative Places" in Carlow
When Creative Places in Carlow approached us, we felt an instant connection. Funded by The Arts Council of Ireland, they were all set to roll out an art programme to uplift local artists and art groups. The essence of the programme resonated deeply with our values at PB Studio, making this collaboration even more special. Supporting creativity, nurturing creative thinking, spurring community involvement, and empowering local creatives - these values were at the heart of the project.
The Brief
The team from Creative Places wanted a brand identity that didn’t just speak of art but was a testament to the transformational power of creativity and community involvement. From a brand mark to social media content templates, from website UX to its design, they entrusted us with the entire brand identity creation.
Research and Ideation
Our first step was to immerse ourselves in the ethos of Carlow's local art scene. Interacting with artists and community members, we gained invaluable insights that would become the foundation of our branding strategy. The core idea was to mirror and magnify the essence of the programme in every touchpoint of the brand.
The Brand Mark
After several iterations, we developed a brand mark that beautifully encapsulated the heart of Creative Places. The minimalist yet profound design stood as a beacon for Creative Places, underscoring its commitment to fuelling creativity and bolstering community spirit.
Brand Identity
The colour palette was inspired by the vibrant and exciting process of creative thinking. Typography was kept clean and elegant, ensuring legibility while evoking sophistication.
Website UX and Design
For the website, it was crucial that users felt the pulse of the community. We incorporated user-centric designs, ensuring easy navigation. Each section was meticulously crafted to reflect the values of the programme.
The website's homepage greeted visitors with a montage of photography from the project, immediately establishing a bond. The UX was designed to be intuitive, allowing visitors to delve deeper into the initiative and the community's involvement.
The Outcome
Local creatives felt seen, heard, and celebrated.
The brand mark, visual system and website, with its seamless UX, saw a significant uptick in engagement, acting as a hub for artists and art enthusiasts to connect, collaborate, and create.
In the end, our journey with Creative Places wasn’t just about branding; it was about building a movement, a beacon for all creatives in Carlow. Through this project, PB Studio reaffirmed its belief in the transformative power of design that echoes and amplifies core values.
