Brand identity design for a digital exchange
What We Did
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Custom Logo Design
Custom Typography
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Development and implementation of an unmistakable visual identity for this brand
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Overview:
In a landscape flooded with digital exchanges and cryptocurrency platforms, standing out is more than just a need; it's a necessity. When Banqzen, an emerging digital exchange, approached the renowned Irish branding studio PB Studio, the challenge was clear: to create a brand identity that resonates with the evolving ethos of the cryptocurrency world while paying homage to the stability of traditional banking.
Discovery Sessions - Crafting 'Banqzen':
The journey began with a series of discovery sessions. PB Studio dove deep into the ethos, vision, and goals of Banqzen. They understood that while the platform was firmly rooted in the fast-paced, dynamic world of digital currency, it sought to provide its users with clarity, structure, and a sense of calmness, akin to the peace and structured thinking associated with Zen Buddhism.
Merging the world of 'Banking' and the philosophy of 'Zen' was no easy task. Yet, with careful contemplation, the name "Banqzen" emerged—a blend of tradition and innovation, stability and agility.
The Brand Mark - Symbolizing Blockchain:
The blockchain, the foundational technology behind digital currencies, is represented by interlinked blocks. Drawing from this imagery, PB Studio designed the brand mark of Banqzen. Two blocks come together to construct a stylised 'B', perfectly symbolizing the exchange's core foundation. The emblem not only aligns with Banqzen's services but also subtly infuses a sense of trust and solidity.
Colour Palette - Authority, Knowledge, and Freshness:
In branding, colours are never just colours. They convey emotions, values, and aspirations. The dark blue was chosen to exude an aura of authority and knowledge. It speaks of Banqzen's expertise and deep understanding of the finance world. The mint, on the other hand, brings in a wave of freshness, symbolizing the innovative approach Banqzen adopts in an ever-evolving industry.
The Unmistakable Brand Identity:
With a perfect blend of name, symbol, and colours, PB Studio created an unmistakable brand identity for Banqzen. It's not just a visual representation; it's an embodiment of Banqzen's values and aspirations. It tells a story of a digital exchange that understands the pulse of modern finance yet remains grounded with the peace and calm of Zen.
In a crowded market, Banqzen, with the expert touch of PB Studio, has managed to etch a distinct identity that resonates with its target audience while staying true to its core values.
